We're here to make healthy sleep feel possible - with calming, thoughtfully designed solutions that support your family’s real-life rhythms.
Every product is created to bring a little more comfort, a little more confidence, and a lot more rest to the families we care so deeply about.
The ABC's of sleep
The American Academy of Pediatrics’ safe sleep guidance, often summarized as the ABCs (Alone, on their Back, in a Crib), recommends placing infants on their backs for every sleep, on a firm, flat surface in a safety-approved crib or bassinet, with no loose bedding, to reduce the risk of SIDS and other sleep-related deaths.
Alone:
A baby should sleep in the same room as an adult, but in their own crib or bassinet, with nothing but a fitted sheet.
Back:
A baby should be put to sleep on their back for naps and bedtime.
Crib:
Bedsharing is NOT safe. A baby should sleep in the same room as a guardian, but in their own crib or bassinet.
Alone:
A baby should sleep in the same room as an adult, but in their own crib or bassinet, with nothing but a fitted sheet.
Back:
A baby should be put to sleep on their back for naps and bedtime.
Crib:
Bedsharing is NOT safe. A baby should sleep in the same room as a guardian, but in their own crib or bassinet.
The Swaddle & Secure™ sleep system is Ingenuity’s exclusive innovation in healthy sleep—thoughtfully designed to support back-sleeping while adapting across Ingenuity bassinets to deliver personalized comfort, security, and peace of mind for parents.
Our partnership with
Ingenuity has proudly partnered with First Candle — a leading nonprofit dedicated to saving babies and supporting families. For more than 35 years, First Candle has worked to end Sudden Unexpected Infant Death (SUID) and other sleep-related infant deaths, while offering vital bereavement support to families.
Swaddles
Healthy Sleep Starts with Comfort that Connects.
Swaddling symbolizes connection — warmth, reassurance, and the emotional loop between parent and child.
Stages of Swaddles
Bassinets
Healthy sleep starts with a safe space. Keep baby close with bassinets made for calm nights, easy checks, and safer sleep from day one.
Soothers
Healthy sleep starts with finding the calm. Gentle sounds, lights, and motion help create a peaceful routine for naps, nights, and the moments between.
Featured Expert
Courtney Zentz
Courtney Zentz is the Founder and CEO of Tiny Transitions Sleep Coaching and is known as "the baby sleep boss." Through Tiny Transitions' private coaching with Certified Sleep Consultants and the Sleep Steps Membership program, Courtney and her team create customized plans to help children settle easily at bedtime, sleep through the night, and wake rested and refreshed-so their parents can, too.
At ParentCo., we’ve got your back. We’re here to help your family get those precious zzs, and help you cope no matter what cup of coffee you’re on.
